The whole marketing function built, run and handed over. Ninety days to get your haus in order, then we keep growing it together or you take the keys.
fractional cmo - strategy + Execution
The Velocity gives you a marketing director and a delivery team in one. We agree what you want out of the quarter, build the plan that gets you there, then go and run it: the positioning, the content, the systems, the campaigns, the numbers. You carry on doing the work you're known for while the marketing gets built properly around you.
your part-time marketing team
You've built something good. Three, five years in, clients who rate you, work arriving by word of mouth. The next stretch of growth comes from doing on purpose what has so far happened by reputation.
You couldn't say what's working, because nobody's watching the numbers.
Nothing is set up behind the scenes, no templates, no process, so every campaign starts from nothing.
There's an email list sitting there going cold, and social accounts you've never really used properly.
where you're at
You know you should be producing content, and you've no idea what to make, where to put it or how often.
Marketing happens when somebody remembers. Last minute, ad hoc, or whatever's trending that week.
Nearly all your work arrives through referrals. It's flattering, and it's not something you can forecast, plan or scale.
We start by agreeing what you want out of the quarter, then build the plan around the two or three moves that will get you there, and deliver them.
A MARKETING PLAN THAT GETS DELIVERED
An honest read of where you stand, then positioning, messaging and a ninety-day plan built against your goals. The difference is what happens next: the plan gets executed, week by week, by the person who wrote it.
INFRASTRUCTURE THAT DOES THE HEAVY LIFTING
Email platform, CRM, lead capture, landing pages, automations and tracking, set up and connected. Every enquiry lands somewhere useful, every lead gets followed up, and the business keeps working while you're with clients.
A CONTENT ENGINE WITH A RHYTHM
Content pillars, a calendar you can see a month ahead, and the posts, articles and newsletters produced in your voice. You show up consistently in front of the right people, without writing a word yourself.
CAMPAIGNS THAT BRING THE WORK IN
Paid campaigns, lead magnets, offers and nurture sequences, built and managed end to end. New work starts arriving from somewhere other than referrals, and you know exactly where it came from.
REPORTING, THEN THE KEYS
Monthly reporting with a straight read on what's working, and every system, template and process documented as we build it. At ninety days you have a marketing function that runs, and the choice of who runs it.
Every engagement starts with the same two things: a full marketing audit and the ninety-day plan built from it. What we do after that is scoped from the list below, weighted to your goals.
Everything built, running and yours to keep
The first ninety days is the set-up: the full marketing plan, the infrastructure underneath it, and the rhythm that keeps it going. We do all of it – the thinking, the writing, the building, the publishing, the reporting. You keep doing what you're brilliant at while it gets sorted around you.
Analytics and reporting – the numbers that matter, read monthly, so every decision after this one is an informed one.
Email marketing – newsletters, nurture sequences and campaigns that turn a quiet list into booked work.
Brand and messaging – how you're positioned, what you say and how you say it, so the business sounds like one voice everywhere.
Thought leadership – long-form articles and LinkedIn content published under your name, so the right people see the expert.
Content pillars and production – the themes, the calendar and the finished posts, carousels and video scripts, written in your voice.
We start with the most urgent, and work our way through your goals.
Systems and automations – CRM, bookings, checkouts and follow-ups, wired together so enquiries never go cold.
SEO and AI search visibility – so you're found by people searching for what you do, in Google and in the AI tools they now ask first.
Paid advertising – Meta and Google campaigns built, launched and managed and tracked.
Lead magnets and funnels – something worth swapping an email address for, and the path that follows it.
Website and sales pages – conversion work on what you already have, or new pages built for the offers you're pushing.
What we scope from
Your ninety days is built from these, in the order that serves your goals.
Report & Decide
You finish the quarter with a marketing function that works and is fully documented. From there we keep running it month to month, or hand you the keys.
Go Live
Content starts publishing to a rhythm, campaigns launch, sequences run. We watch the numbers weekly and sharpen while things are still warm.
Build the Engine
Email, CRM, landing pages, lead magnets, automations and tracking, set up and tested so everything we publish has somewhere to land.
Strategy
We set the ninety-day goals together, then I build the plan against them and tell you straight where the focus goes. Positioning, messaging, channels and campaigns, prioritised so the work counts.
Audit & Research
Where you sit in your market, what your competitors are up to, what the data says and where the opportunity is. This is the groundwork that makes everything after it land.
Onboarding
Your portal opens with the plan, the tasks and the dates. We gather access, assets and history, and I get properly across the business: how you sell, who buys and what's worked so far.
the first 90 days
Ninety days to build it, then we grow it together or you take it over
Every plan, asset and data is yours to own
Is this for you?
We are a good fit if...
You're established, with clients and revenue, and ready to grow on purpose
You want strategy and execution from one senior pair of hands
You'll give it ninety days, because that's what building it properly takes
You can make decisions without a committee
We are NOT a good fit if...
You want a set of hands to direct rather than a senior marketer to lead
You're not clear on who you serve and why
You don't have the resources to handle more leads
You're not willing to invest in the tech and software behind it.
