Your reputation, on screen.
Brand and human-made websites for midlife founders,
brand & web design sprints
GO ALL IN · The Estate
Two weeks in the studio. For handing over the brand, the website, the copy, the lead magnet and the launch, all at once.
GROW FAST · The Launchpad
Two to three days, five pages plus a sales page. For a business with offers to sell that needs a proper presence now.
START HERE · The Pilot
One day, one page, one offer. For getting something real in front of buyers this week.
Start here. Grow fast.
A brand & website to match your reputation
Brand, website, copy, tech and launch – the work of five teams, done by one human in two weeks. You sign off. I do the rest.
You get copy that sounds like you, a design built around your actual offers, and a site that matches the standard of the work you've been doing for twenty years.
Sprints come in sizes, so you can start with a single page that proves the offer or go the whole way with the full build. Either way, you're in the studio, you see it taking shape, and you land with something a serious prospect can look at and think: right, this is who I've been looking for.
Pick your sprint
The Signature High-End Package - Live in 2 Weeks
The Estate
01
The Estate is our custom full haus:: a large site designed from scratch, a full brand built around it, and your copy and lead magnet written and designed for you.
Solid Foundation for New Starters - Live in 3 Days
The launchpad
02
A PROPER WEBSITE, LIVE IN DAYS
Five pages designed around your offers, with a brand kit to match. You bring the words and photos, I bring the design and the strategy, and it's yours to run from the day it goes live.
VIP Dedicated Design Day
The Pilot
03
Who it's for: The business with one thing that needs building properly, and a date in the diary rather than a project that drags.
A DAY OF UNDIVIDED ATTENTION
You have the studio for a day. One project, my full attention, and something finished at the end of it.
I'll have what she's having
- emma ritchie
...my podcast subscriptions had gone up and I'd booked four new clients who had found me only through my website and SEO's. Thank you so much for your work and your guidance Fee, I could not have done it without you.
Within a week of launching I'd had over 500 visitors to my site
| free to join
ClubHaus
I went through all of that, and I'd much rather you didn't have to.
So Clubhaus is a room full of people at exactly the same stage as you. You'll find your accountability team in there, you'll have somewhere to bring the questions you feel a bit silly asking, and you'll have me in office hours whenever you'd like a second opinion.
It's free to join, and everyone in there is working it out right alongside you.
Test your online reputation with Archie
Paste in your LinkedIn profile, your sales page or your website and Archie gives you an honest, filter-free assessment of what your ideal client actually sees, and what they assume you charge. He’s no-nonsense. No sycophantic AI here.
Your website isn’t neutral. It’s either building your credibility - or quietly destroying it.
Works with Claude and ChatGPT.

